It’s like they are trying to irritate people into canceling their accounts.
Imo, this one might actually be worse than the account sharing and cause people to quit. As soon as you have people messing around with their subscription version, it’s all too easy to just say “nah, I actually don’t want this anymore”.
This was my reaction quite a while ago. We got rid of our account because we just didn’t use it anymore and the price kept climbing.
This is just Netflix desperately trying to claw back some profit. They think they can siphon most people into higher-priced accounts.