Target is both to hit your sense of justice (I’m a male feminist) but also engage the innate urge to see the photos. Example
Anne Hathaway criticized by chauvinists for being too sexy on the red carpet
Oh wow, I hate sexism so much I better check out these photos!! so I can…support women?
It CAN work for men but is usually not demeaning. Chris Pratt went from adorable pudge to sexy muscleman, click here to see him shirtless! Not the same I guess.
As a man I’ve been patiently waiting my entire life for the general population of women to realize they can shame men into not being stupid assholes. I don’t think men on the whole are going to like it…but it’s been a long time coming. See: history.