I think the point is that they should be accessible to people without “luxury” budgets.
I refuse to pay 30k plus for a car that I only need to get me from point a to b. Not everyone is a car fanatic.
Pricing is very much the problem if they want wider adoption.
That’s fair, but also moot while there are non electric cars available for less than 30k. Hopefully in time they can get the cost down.