Apple employees outnumbered customers at Vision Pro launch in San Francisco’s Union Square::Apple’s new Vision Pro headset drew a sparse but eager crowd to San Francisco’s Union Square on Friday, for pickups and demos.
Apple employees outnumbered customers at Vision Pro launch in San Francisco’s Union Square::Apple’s new Vision Pro headset drew a sparse but eager crowd to San Francisco’s Union Square on Friday, for pickups and demos.
The MacBook Air was $3200 (which is more like $4500 in 2024 dollars) when it was announced in 2008. Early adopters pay for the future of these things and 200,000 AVPs have already been sold.
I don’t think the MacBook Airs launch is a good comparison.
Sure there was an early adopter tax on being one of the first “thin and light” laptops, but people already know what you can use a MacBook for, there was already a large value proposition in having a MacBook, the extra cost was entirely being more portable than it’s full size counterparts. Everything you can do on a Mac, just way easier to take on the go.
I’ve read a few reviews on it, watched MKBHD’s initial review, and outside of a few demo apps they point to the vision pro having no real point to it. Which if true, then it falls in line with existing VR headsets that are a fraction of it’s cost and in a niche market, being three times the cost of your competitors is not a good position to be
That doesn’t alter the discussion around a public first launch event. Those who can readily afford it aren’t forming lines to buy it, they’re just ordering it