I don’t think Intel is too worried about boycotts because a significant portion of their customer base is businesses.
The only real sector of their customer base that would even do a boycott is the independent PC builders, and I doubt even 5% of those customers would follow through.
Your average consumer doesn’t even know what the hell an “intel” is or why they should care, it’s just a sticker they see on their laptop/PC.
Yes, but look at bud light. Boycotts can be hugely damaging. If people start boycotting Intel, Dell HP and other suppliers will happily offer amd instead. Similarly, companies with policies of not buying from suppliers with slave labour or supporting genocide may decide Intel falls in that category now. They do it as a PR exercise but ultimately it’s consumer sentiment that drives it.
Intel will need to decide if the sweetener is worth the risk. From war interrupting supply. From boycotts. From brand damage.
Or they are worried that Intel will pull out due to risk of consumer boycott and want to push the deal through.
I don’t think Intel is too worried about boycotts because a significant portion of their customer base is businesses.
The only real sector of their customer base that would even do a boycott is the independent PC builders, and I doubt even 5% of those customers would follow through.
Your average consumer doesn’t even know what the hell an “intel” is or why they should care, it’s just a sticker they see on their laptop/PC.
Yes, but look at bud light. Boycotts can be hugely damaging. If people start boycotting Intel, Dell HP and other suppliers will happily offer amd instead. Similarly, companies with policies of not buying from suppliers with slave labour or supporting genocide may decide Intel falls in that category now. They do it as a PR exercise but ultimately it’s consumer sentiment that drives it.
Intel will need to decide if the sweetener is worth the risk. From war interrupting supply. From boycotts. From brand damage.