Apple privately asked Amazon to block rival ads. Insider found evidence of this special treatment, while others suffer from ‘junk ads’::An internal Amazon email shows that Apple asked the e-commerce giant for special treatment that most other brands don’t get.
This basically happens with every retailer. Online or brick and mortar. Been happening since the 80’s.
Retailers use store location and proximity to other products to make money and woo manufacturers / CPGs.
Amazon is basically just doing exactly what Best Buy or your local grocery store has been doing for decades.