I completely get your point, and to an extent I agree, but I do think there’s still an argument to be made.

For instance, if a theme park was charging an ungodly amount for admission, or maybe, say, charged you on a per-ride basis after you paid admission, slowly adding more and more charges to every activity until half your time was spent just handing over the money to do things, if everyone were to stop going in, the theme park would close down, because they did something that turned users away.

Websites have continually added more and more ads, to the point that reading a news article feels like reading 50% ads, and 50% content. If they never see any pushback, then they’ll just keep heaping on more and more ads until it’s physically impossible to cram any more in.

I feel like this is less of a dunk on the site by not using it in that moment, and more a justifiable way to show that you won’t tolerate the rapidly enshittified landscape of digital advertising, and so these sites will never even have a chance of getting your business in the future.

If something like this happens enough, advertisers might start finding alternative ways to fund their content, (i.e. donation model, subscription, limited free articles then paywall) or ad networks might actually engage with user demands and make their systems less intrusive, or more private. (which can be seen to some degree with, for instance, Mozilla’s acquisition of Anonym)

Even citing Google’s own research, 63% of users use ad blockers because of too many ads, and 48% use it because of annoying ads. The majority of these sites that instantly hit you with a block are often using highly intrusive ads that keep popping up, getting in the way, and taking up way too much space. The exact thing we know makes users not want to come back. It’s their fault users don’t want to see their deliberately maliciously placed ads.

A lot of users (myself most definitely included) use ad blockers primarily for privacy reasons. Ad networks bundle massive amounts of surveillance technology with their ads, which isn’t just intrusive, but it also slows down every single site you go to, across the entire internet. Refusing that practice increases the chance that sites more broadly could shift to more privacy-focused advertising methods.

Google recommends to “Treat your visitors with respect,” but these sites that just instantly slap up an ad blocker removal request before you’ve even seen the content don’t actually respect you, they just hope you’re willing to sacrifice your privacy, and overwhelm yourself with ads, to see content you don’t even know anything about yet. Why should I watch your ads and give up my privacy if you haven’t given me good reason to even care about your content yet?

This is why sites with soft paywalls, those that say you have “x number of free articles remaining,” or those that say “you’ve read x articles this month, would you consider supporting us?” get a higher rate of users disabling adblockers or paying than those that just slap these popups in your face the moment you open the site.