Yes and no. Similar with apps, you can say “well if you’re not paying/seeing adds then we lose nothing by you not visiting”, but, depending on their growth stage, it’s very hard to grow and get investors without a sizable audience.
Say you’re a startup. If you have 10k people and you ignore ad blockers and people who don’t play subscriptions. Then you start preventing people with ad blockers and no subscriptions from your platform and it drops to 1k… You lose investment pulling power.
The effect is amplified, or much worse, if you actually require user generated content as well
![Goodbye [System32 Comics]](https://lemmy.world/pictrs/image/e8d929a6-dccd-43fe-80ab-8a85b0769b86.jpeg){kind=link}
Yes and no. Similar with apps, you can say “well if you’re not paying/seeing adds then we lose nothing by you not visiting”, but, depending on their growth stage, it’s very hard to grow and get investors without a sizable audience.
Say you’re a startup. If you have 10k people and you ignore ad blockers and people who don’t play subscriptions. Then you start preventing people with ad blockers and no subscriptions from your platform and it drops to 1k… You lose investment pulling power.
The effect is amplified, or much worse, if you actually require user generated content as well
Traffic could also help other types of advertising that doesn’t include the ads that ublock stops (e.g. sponsorships on yt)